When I worked in broadcast TV, none of our clients liked shelling out money to produce a spot. As competition in the market increased, stations started to offer "free" production as a way to snag clients.
When you take advantage of these "free" production offers everyone who sees your spot can instantly recognize the value of your production. That's why there are so many TV spots airing that are really just radio commercials with pictures. A voice over announcer rushes to finish 45 seconds worth of ad copy in 28.5 seconds, and you see quick shots of everything the announcer mentions.
We try to produce ads that are powered by images and music with minimal voice over copy. If you are open to creative ideas, and are willing to trust us, we should talk.
You don't have to have a huge production budget to get good results, but you do need creativity. We've got some to spare.
We partner with a few select clients on a regular basis. If you'd like to talk about producing your next spot(s) we usually offer turnkey pricing. Reach out and we can schedule a one to one meeting.